Copyright 2026, Documentary Educational Resources https://store.der.org/leslie-deepak-c344all.aspx Wed, 23 Sep 2026 01:45:13 GMT 60 Nexternal RSS 2.0 en-us https://store.der.org/a-darker-side-of-fair-p850.aspx Product850 Thu, 30 Aug 2018 07:04:00 GMT <div style="float:left"><a class="url" href="https://store.der.org/a-darker-side-of-fair-p850.aspx"><img src="//cdn.nexternal.com/der/images/darker-side-of-fair.jpg" alt="A Darker Side of Fair" border="0" hspace="3"></a></div><span class="riRssTitle"><a href="https://store.der.org/a-darker-side-of-fair-p850.aspx">A Darker Side of Fair</a></span><br><a href="https://store.der.org/a-darker-side-of-fair-p850.aspx">Buy Now:</a> <span color="#990000"><b>$295.00</b></span> <br /><br /><div><div>Shedding new light upon issues of global diversity, this documentary focuses on the extent to which a "fairness fetish" has permeated various levels of Indian society. Today in India fairness is a benchmark for beauty; marriages are decided on the basis of skin color; and fair means "lucky" whereas dark means "ugly." Fair skin as an ideal exists in all facets of Indian life: fashion, marriage, advertising etc.&nbsp;<div><br /></div><div>Although historically women have been burdened with the need to conform to the societal perception of the "light-skinned beauty," increasingly today even young Indian men feel the need to opt for products and processes to enhance their skin tone. While the origins of the fair-skinned ideal can be traced back to the ancient Indian epics of the Ramayana and the Mahabharata, today Western influences and media pressure have resulted in a growing market for fairness products and skin lightening treatments.&nbsp;</div><div><br /></div><div>Fairness is a serious business in India, one with intensely psychological ramifications. With a focus on the emotional and psychological impact, this film addresses the historical and contemporary factors that contribute to the pressures thrust upon Indian women by a society obsessed with fair skin.</div><div><br /></div><div><b>SELECTED SCREENINGS & AWARDS</b></div><div><div>Memphis International Film Festival, 2004<br />Association for Asian Studies Annual Meeting, 2005<br />Northeastern Anthropological Association Ethnographic Film &amp; Video Festival, Lake Placid, NY, 2005<br />Heard Museum Film Festival, Arizona, 2005<br />American Psychological Association Annual Convention, Washington DC, 2005<br />10th Mostra Internacional do Filme Etnografico, Brazil, 2005</div></div><div><br /></div></div><br /><br />Visit <a href="https://store.der.org/leslie-deepak-c344all.aspx">Leslie, Deepak</a> to see additional products in this category.</div>